"If you ain't first, yer last!" - Ricky Bobby Talledega Nights

It's not QUITE true but it's close when you are talking about your Google PageRank.  As we all know, when you search for a product or service on Google you may get thousands and thousands of websites that match your search.  If I told you that you ranked in the top 1% of sites found for a search you would think that would be great right?  WRONG!

The 25th spot on Google almost NEVER gets a click.  According to a study done by Optify, even if you moved up to the 10th spot you would get a click less than 3% of the time.

The goal is to get within the top 3 positions where 58.7% of searchers click.  You can imagine that the competition for those spots is extremely high.  Doing simple on page Search Engine Optimization is a good start but it is hardly enough to get your ranking to climb.  You need to be implementing on page and off page strategies that increase your credibility.  

If you aleady have a plan...that's GREAT.  You are ahead of most companies.  But to truly maximize your marketing dollars, it's going to take an SEO professional to help push your website to the top if the searched that are most relevant to your business.

Take a minute and start searching for the terms that you think you should be found...but remember this..."If you ain't first, yer last!