The face of social media has long been the 18-35 year old male and female.  They check in at the coolest bar or tell their friends about a delicious cup of $5 coffee they just bought.  Well move over whipper-snappers!  In the latest 3Q study on social media done by Nielson, users aged 55 and over who used their mobile phone to get on social media sites more than DOUBLED last year!

Grandparents are checking in at grandkids sporting events.  They are giving reviews on wine tastings and bed and breakfast destinations.  Maybe even sending concert pics from a Tony Bennett concert. 

If you are ignoring the 55+ crowd in your internet marketing plan, you are missing a BIG part of the market.  More importantly a part of the market that likely has money to spend.

Take a look at your social media messaging.  Does it speak to that audience?

Check out the Nielsen Report HERE