Businesses have known for some time that females are the TRUE head of the household when it comes to consumer spending.  Spending 5 trillion annually, that demographic is ESSENTIAL to engage with your product or service.

The traditional places that you advertised to this group are all fading.  Women's magazines are disappearing and the soap operas are slowly fading to black.  Women are working more and more and are harder to find in front of their tv sets.  That doesn't mean that the female isn't still making the financial decisions, it just means that you have to engage with her somewhere else.

Almost 70% of social media users are WOMEN.  They spend 30% more time on these sites than men and have bigger networks.  They share good deals that they have found, experiences that they have had, and opinions about companies they have used in the past.

Having a presence on these sites isn't enough.  You have to provide information or value in order to get any screentime with this demographic.  If you do that, your message will spread fast and you will gain the following that you are looking for your business.

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